Monday, November 15, 2010

Top 10 Etsy Shop SEO Mistakes

SEO mistakes I often see in my shop "travels" around Etsy

1. Ignoring SEO. Sometimes the shop title is completely missing or only contains the user name. Adjusting all of the text in your Etsy shop - titles, section names, product listings, descriptions - so that the search engines can index your shop pages usually makes makes a big difference in the number of visitors to your Etsy shop

2. Not using keywords that have been researched. Use keywords that are used over and over again to search for the products or services you are selling. Using keyword phrases that you think would be used to search for your products or services usually does not work. Research keywords for free using Google's keyword tool:

3. Breaking up keyword phrases and/or rearranging the words within a keyword phrase, such as using "jewelry, handmade, silver, gold, gemstone" for the original whole keyword phrases "handmade silver jewelry" "handmade gold jewelry" and "handmade gemstone jewelry." The search engines do first look for the exact phrase that matches the keywords that are used in any search.

4. Using single words, such as, bracelets, necklaces, cards, paintings, for keywords. Single words are too general and there are so many Web sites competing for these high traffic words that your shop will come out so far in the back of the search results that you will not benefit from the use of these words. Using keyword phrases that are more specific will work better for you, such as, "watercolor paintings," and "sterling silver bracelets."

5. Not checking the title tag of the program code for each page of your shop. Etsy sometimes cuts off the last word to make room for "by username." The last word is often the one you do not want to have cut off. Always check the program code after you add keywords to the shop title and the product listings to make sure all of your keywords are included in the title tag. You can find the title tag for each page of your shop in the Internet Browser you are using by clicking on "View" in the drop-down menu and then clicking on "Source" or "Page Source." The title tag is near the top of the code and looks like this: "< title /> your keyword phrase and your keyword phrase by username "

6. Not building inbound links outside of Etsy to move your shop higher up in the search results. Adding keywords to all the parts of your Etsy shop does allow the search engines to index your shop for your keywords but without building links, your shop could come up so far back in the search results that you will see increased views or sales in your shop. Building links for your shop drives your shop higher up in the search results. The higher up your shop goes in the search results, the more and more visitors you will see coming to your shop. Coming up on page one of the search results usually means a huge increase in shop views and sales.

7. Not building links inside of the Etsy Web site to add to the link value for your Etsy shop. Build links between your listings and your main shop page and sections. Build links from within the forums and the comments in Storque articles.

8. Not researching the other web sites that come up high in the search results for the same keywords you are using. These sites are your competition and knowing what the competition is doing - how many links as well as the quality of the links - gives you a good idea of what you need to do to to come up high in the search results. Use Yahoo's Site Explorer to research the Web sites competing for your keywords:

9. Applying SEO once and never looking at it again. Popular keyword phrases sometimes loose popularity over time. The competition is always working on SEO and you should too. Review your chosen keyword phrases at least twice a year and make adjustments as needed. Work on link building ongoing basis.

10. Not using the Developers Tool Bar in the Firefox browser to identify which links really give your shop link value. A lot of time can be wasted in leaving links all over the Interent that have no value to your shop. The Developers Tool Bar can be added to the Firefox browser. For PC's - Download directly from Mozilla here:


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