Wednesday, December 8, 2010

SEO and Social Media

from Nick Usborne

Danny Sullivan, founder of, recently conducted a series of interviews with insiders at Google, Bing and Yahoo!

What he wanted to know was how much attention they paid to social media
when determining search rankings.

All three companies said that they did factor in such things as the number
of Facebook friends, Twitter followers etc a company or individual had.
They also calculate influence, based on retweets and other factors.

In other words, social media activity, tied closely to your name, your
company, or even individual products, is beginning to have an impact on
“traditional” search engine results. Strength in social media can give you
higher listings.

This means that even if your primary focus is on SEO, you now have to work
on social media optimization as well. These can no longer be separate


SEO Web Design and SEO